How often should I mail my list?

There is no real answer to this – you just have to test it out for yourself. Some people get great results if they send email every single day, while others get the best results if they only send once or twice per week.
 
You should send something to your list at least once per week, just to let them know you’re still there. From personal experience, when I first started building my lists I was a little too erratic. I’d send 2 or 3 emails one week, then I wouldn’t send anything else for another month. It wasn’t until I started a (semi) regular schedule that I started to see some good results.
 
It also depends on your personality, and how you write your emails. If they’re in a very conversational tone, you can probably email your list much more frequently. You’ll hear this a lot, but just test. And then test some more.
 
Chances are good that your subscribers will let you know what the best frequency is.
 

2 Responses to “How often should I mail my list?”

1. Richard Fowler Says:
   May 28th, 2007 at 7:52 am

   Thanks for your input. I have a small list that is growing slowly and is still not very responsive. But I do test and seem to be getting a 15-28% CTR per my tracking but not on all e-mails that I send. There seems to be no rhyme or reason for this because I send the same subject line on every e-mail I send. The double op-in you mention has saved me a few times from spam complaints. Thanks for the info.

2. Richard Fowler Says:
   May 28th, 2007 at 7:58 am

   Sorry, but I have not not done this as many times as you talk about. That may be the answer to why my list is not very responsive. My CTR seems to be 15-28% but ony on the free stuff I send and non-responsive on sales offers.If I like something enough to buy and use it, you would thik my list would like it too. Guess I need to try a little harder. Thanks for your info.

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